Google Search Console (formerly known as Google Webmaster Tool) is a suite of free tools offered by Google to monitor your website’s performance on Google, get reports on issues, and validate them as you fix them; and helps you improve ranking on Google.
Here is a quick list of benefits this tool offers:
- Google can find and read your website.
- Get reports for indexing errors and request re-indexing once you fix problems.
- Monitor your website’s search performance on Google and what search terms drive traffic.
- Submit sitemap and new URLs for indexing.
- Fix spam issues.
- And many more.
Google recommends that website and e-commerce store owners should use Google Search Console. However, it is not required to be included in Google SERP.